JTB LookTours concludes a month-long digital marketing campaign promoting the Maldives in Japan.
The marketing campaign ran from 20th September until 25th October, promoting the island nation as one of the safest travel and tourism destinations for Japanese travelers to visit post-pandemic.
Meanwhile, it has been confirmed that the international travel restrictions in the Asian giant has since been lifted.
Furthermore, JTB is the largest tour operator in Japan while it is also an instrumental industry affiliate for Japanese travelers to the Maldives. JTB’s flagship brand “JTB LookTours” target affluent customers and honeymooners.
Moreover, the month-long digital marketing campaign for the island nation involved webinars providing traveler engagements; informing them of the latest travel trends and information of the Maldives tourism industry.
In addition to this, JTB promoted Maldives as a top-of-the-mind travel destination while the prolific tourism products such as resorts, guesthouses, hotels and liveaboards were marketed.
JTB LookTours organized digital media campaign reached roughly 279,000 organic viewers across social media platforms.
Japan is among the stronger markets to the island nation, with a total of 44,251 holidaymakers from the country visiting the Maldives in 2019; reported by the Ministry of Tourism. During the same year, the country was the ninth strongest source market as well.