Maldives Marketing and Public Relations Corporation (MMPRC) has reportedly signed with Seera Group, a Middle Eastern travel services firm, for a new marketing campaign.
The agreement made with Almosafer, Seera Group’s flagship consumer travel brand aims to promote the island nation as a safe haven, ready to welcome travelers from Saudi Arabia and the Middle Eastern markets.
Moreover, the campaign aims to maintain destination presence and traveler engagement by sharing the latest travel updates, information, and guidelines of the Maldives to potential travelers as well as encouraging them to book holidays.
According to MMPRC, they hope the campaign activities will make about 5 million impressions.
The premier Maldives tourism promoter’s partner for the campaign, Seera Group is a diverse travel service in the Middle Eastern and North African regions. Often regarded as the “most knowledgeable and accomplished travel service provider from Saudi Arabia”, Seera Group’s travel brand Almosafer will disseminate informative and creative content, as well as organic posts and stories on popular social media platforms such as; Twitter, Instagram, and Snapchat.
Furthermore, the campaign will last for a total of two weeks from 25th February until 11th March 2022.