Maldives Marketing and Public Relations Corporation (MMPRC) partners up with Green Me; renowned Italian sustainability lifestyle magazine to promote the sustainability practices of the island nation.
The campaign focused on the Italian traveler market will attempt to create “awareness on sustainability practices and initiatives in the Maldivian tourism industry.” The initiative will run from July until the end of September 2022.
Established in 2009, Green Me is one of the leading online magazines promoting sustainable lifestyle approaches among Italian readerships. The brand “aim to spread ideas and promote lifestyles that are attuned to nature.”
Green Me reportedly attracts over 10 million users and 70 thousand users subscribe to the magazine’s monthly newsletter.
Furthermore, under the initiative, MMPRC and Green Me will push branded articles, social media posts, a newsletter, banners, and special categories dedicated to the Maldives. Green Me will promote the content through their website.
Furthermore, the marketing initiative’s content will promote different segments of tourism which include;
- Romance
- Wellness
- Luxury
- Diving
- Watersports
The initiative will also promote various tourist products and properties available in the country including tourist resorts, guesthouses, and liveaboards among other avenues.
Moreover, Special focus will be given on various sustainability initiatives run by these tourist establishments in the Maldives which include; coral restoration projects, marine life conservation, and environmental awareness among other green initiatives.
Interest in sustainability initiatives is a rising trend amongst Italian travelers, which becomes the central motive for the campaign objectives, placing Maldives as a leading sustainability destination in the Italian market.
As such, the campaign further pushes the limitations on the promotion of sustainable practices, advertising sustainability opportunities in tourist properties.