Maldives Marketing and Public Relations Corporation (MMPRC) concludes a three-month long campaign with Turkish Airlines.
The campaign kicked off in February 2022, in efforts to position Maldives as a top-of-the-mind destination in Turkish market. The efforts were on targeted consumers to increase Maldives brand awareness and destination presence.
Under the campaign, 30-second promo videos of the Maldivian tourism products played before the beginning of each available inhouse flight entertainment system on all Turkish Airlines’ flights. The video aired across 44,800 Turkish Airlines’ flights, with estimates of 11.2 million views.