Maldives Marketing and Public Relations Corporation (MMPRC) has represented the Maldives tourism industry at the World Travel Market (WTM) Africa 2023.
The three-day event was from 3 to 5 April 2023, held in Cape Town. MMPRC was joined by 21 participants from 13 companies at the travel-trade fair.
WTM Africa is considered the leading and only business to business (B2B) exhibition in Africa for inbound and outbound African travel and tourism markets. The event reportedly attracts over 6,000 travel industry professionals, key decision-makers, and stakeholders.
As part of the Africa Travel Week umbrella, WTM Africa debuted in 2014 to bring the global expertise of the travel industry into the region.
Participation at the event helped MMPRC to establish Maldives as a top destination for potential long-haul holiday makers.
South Africa is a promising and gradually emerging market for the Maldives.