Euro Marketing’s bonds sold out completely in two months, reported First National Finance Corporation; the retail venture’s lead agent. The local retailer announced its bond sale on 29th December 2022.
This was the first time a private company announced the sale of bonds in the Maldives.
Bonds are financial instruments generally used to raise capital for private and public companies. They are usually long-term financial loans or borrowings and unlike commercial bank loans, bonds may attract more than one investor.
Euro Marketing announced the sale of MVR 25 million worth of bonds at a 7.5% interest rate, which is comparatively lower than commercial bank loan interest rates. The average interest on commercial bank loans is ranged between 10 to 15%.
The retailer’s lead agent, First National oversaw the bond structuring, due diligence, creating the prospectus, listing as well as sale of the bonds. The agency also handled marketing efforts to attract potential investors as well.
First National claimed this bond sale was well received by institutional and retail investors alike, while the sale itself proved there was a lucrative opportunity for local investors.
