{"id":2405,"date":"2021-11-08T12:29:06","date_gmt":"2021-11-08T07:29:06","guid":{"rendered":"https:\/\/mbt.mv\/?p=2405"},"modified":"2021-11-08T12:29:06","modified_gmt":"2021-11-08T07:29:06","slug":"visit-maldives-starts-marketing-campaign-with-italys-bluvacanze","status":"publish","type":"post","link":"https:\/\/mbt.mv\/?p=2405","title":{"rendered":"Visit Maldives starts marketing campaign with Italy’s Bluvacanze"},"content":{"rendered":"

Visit Maldives launches a new destination marketing campaign with Italy’s largest travel agency brand, Bluvacanze and Vivere & Viaggiare.<\/p>\n

Moreover, the premier Maldives destination promoter claims that the campaign will run until the end of March 2022.<\/p>\n

The travel brands represent over 320 travel agencies with over 600 points of sale across the European country, while it has been active in the tourism market for 40 years. Furthermore, Vivere & Viaggiare with Bluvacanze are known as one of the largest and most important Italian tourism companies, which also owns the Blunet brands, the Tour Operator Going as well as Cisalpina Tours.<\/p>\n

Furthermore, the campaign involves several B2B and B2C promotional activities with the utilization of email marketing, digital communication, social media posts and webinars for Italian travel and trade businesses as well as tourists.<\/p>\n

Activities under the campaign include social media posts and videos on three of the Group’s pages which has over 90,000 organic followers, a product newsletter to be distributed to 600 tour operators and a training webinar for 50 travel agents.<\/p>\n

Meanwhile, Maldives will be displayed on the landing page of Bluvacanze website for a year while banners and leaflets about the island nation will be on “Gocce di viaggio”; a dedicated website for honeymooners and couples.<\/p>\n","protected":false},"excerpt":{"rendered":"

Visit Maldives launches a new destination marketing campaign with Italy’s largest travel agency brand, Bluvacanze and Vivere & Viaggiare. Moreover, the premier Maldives destination promoter claims that the campaign will run until the end of March 2022. The travel brands represent over 320 travel agencies with over 600 points of sale across the European country,<\/p>\n","protected":false},"author":4,"featured_media":2406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2429],"tags":[460,461,1356,2102,2159,2299],"class_list":{"0":"post-2405","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tourism","8":"tag-destination-marketing","9":"tag-destination-promotion","10":"tag-maldives-tourism","11":"tag-tourism-and-hospitality","12":"tag-travel-and-tourism","13":"tag-visit-maldives"},"yoast_head":"\nVisit Maldives starts marketing campaign with Italy's Bluvacanze - Maldives Business Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mbt.mv\/?p=2405\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visit Maldives starts marketing campaign with Italy's Bluvacanze - Maldives Business Times\" \/>\n<meta property=\"og:description\" content=\"Visit Maldives launches a new destination marketing campaign with Italy’s largest travel agency brand, Bluvacanze and Vivere & Viaggiare. Moreover, the premier Maldives destination promoter claims that the campaign will run until the end of March 2022. The travel brands represent over 320 travel agencies with over 600 points of sale across the European country,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mbt.mv\/?p=2405\" \/>\n<meta property=\"og:site_name\" content=\"Maldives Business Times\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mvbiztimes\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-08T07:29:06+00:00\" \/>\n<meta name=\"author\" content=\"Mohamed Reehaan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mvbiztimes\" \/>\n<meta name=\"twitter:site\" content=\"@mvbiztimes\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mohamed Reehaan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mbt.mv\/?p=2405#article\",\"isPartOf\":{\"@id\":\"https:\/\/mbt.mv\/?p=2405\"},\"author\":{\"name\":\"Mohamed Reehaan\",\"@id\":\"https:\/\/mbt.mv\/#\/schema\/person\/a0eedc1134716e7c8e4da095494670c2\"},\"headline\":\"Visit Maldives starts marketing campaign with Italy’s Bluvacanze\",\"datePublished\":\"2021-11-08T07:29:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mbt.mv\/?p=2405\"},\"wordCount\":216,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mbt.mv\/#organization\"},\"image\":{\"@id\":\"https:\/\/mbt.mv\/?p=2405#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Destination Marketing\",\"Destination Promotion\",\"Maldives Tourism\",\"tourism and hospitality\",\"Travel and Tourism\",\"Visit Maldives\"],\"articleSection\":[\"TOURISM\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mbt.mv\/?p=2405#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mbt.mv\/?p=2405\",\"url\":\"https:\/\/mbt.mv\/?p=2405\",\"name\":\"Visit Maldives starts marketing campaign with Italy's Bluvacanze - Maldives Business Times\",\"isPartOf\":{\"@id\":\"https:\/\/mbt.mv\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mbt.mv\/?p=2405#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mbt.mv\/?p=2405#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2021-11-08T07:29:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mbt.mv\/?p=2405#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mbt.mv\/?p=2405\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mbt.mv\/?p=2405#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mbt.mv\/?p=2405#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mbt.mv\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Visit Maldives starts marketing campaign with Italy’s Bluvacanze\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mbt.mv\/#website\",\"url\":\"https:\/\/mbt.mv\/\",\"name\":\"Maldives Business Times\",\"description\":\"Maldives Business Times delivers timely and in-depth English news on business, economy, and breaking events in the Maldives.\",\"publisher\":{\"@id\":\"https:\/\/mbt.mv\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mbt.mv\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mbt.mv\/#organization\",\"name\":\"Maldives Business Times\",\"url\":\"https:\/\/mbt.mv\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mbt.mv\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mbt.mv\/wp-content\/uploads\/2025\/02\/background_removed_image_x5KLRjOsQMGL6jgPS4Hiew.png\",\"contentUrl\":\"https:\/\/mbt.mv\/wp-content\/uploads\/2025\/02\/background_removed_image_x5KLRjOsQMGL6jgPS4Hiew.png\",\"width\":1312,\"height\":736,\"caption\":\"Maldives Business Times\"},\"image\":{\"@id\":\"https:\/\/mbt.mv\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mvbiztimes\",\"https:\/\/x.com\/mvbiztimes\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mbt.mv\/#\/schema\/person\/a0eedc1134716e7c8e4da095494670c2\",\"name\":\"Mohamed Reehaan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mbt.mv\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ac0f3a9111db774c387735910f0eeee4432a0db79cc936fe00f3f0fb05f1af6c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ac0f3a9111db774c387735910f0eeee4432a0db79cc936fe00f3f0fb05f1af6c?s=96&d=mm&r=g\",\"caption\":\"Mohamed Reehaan\"},\"url\":\"https:\/\/mbt.mv\/?author=4\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Visit Maldives starts marketing campaign with Italy's Bluvacanze - Maldives Business Times","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mbt.mv\/?p=2405","og_locale":"en_US","og_type":"article","og_title":"Visit Maldives starts marketing campaign with Italy's Bluvacanze - Maldives Business Times","og_description":"Visit Maldives launches a new destination marketing campaign with Italy’s largest travel agency brand, Bluvacanze and Vivere & Viaggiare. Moreover, the premier Maldives destination promoter claims that the campaign will run until the end of March 2022. The travel brands represent over 320 travel agencies with over 600 points of sale across the European country,","og_url":"https:\/\/mbt.mv\/?p=2405","og_site_name":"Maldives Business Times","article_publisher":"https:\/\/www.facebook.com\/mvbiztimes","article_published_time":"2021-11-08T07:29:06+00:00","author":"Mohamed Reehaan","twitter_card":"summary_large_image","twitter_creator":"@mvbiztimes","twitter_site":"@mvbiztimes","twitter_misc":{"Written by":"Mohamed Reehaan","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mbt.mv\/?p=2405#article","isPartOf":{"@id":"https:\/\/mbt.mv\/?p=2405"},"author":{"name":"Mohamed Reehaan","@id":"https:\/\/mbt.mv\/#\/schema\/person\/a0eedc1134716e7c8e4da095494670c2"},"headline":"Visit Maldives starts marketing campaign with Italy’s Bluvacanze","datePublished":"2021-11-08T07:29:06+00:00","mainEntityOfPage":{"@id":"https:\/\/mbt.mv\/?p=2405"},"wordCount":216,"commentCount":0,"publisher":{"@id":"https:\/\/mbt.mv\/#organization"},"image":{"@id":"https:\/\/mbt.mv\/?p=2405#primaryimage"},"thumbnailUrl":"","keywords":["Destination Marketing","Destination Promotion","Maldives Tourism","tourism and hospitality","Travel and Tourism","Visit Maldives"],"articleSection":["TOURISM"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mbt.mv\/?p=2405#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mbt.mv\/?p=2405","url":"https:\/\/mbt.mv\/?p=2405","name":"Visit Maldives starts marketing campaign with Italy's Bluvacanze - Maldives Business Times","isPartOf":{"@id":"https:\/\/mbt.mv\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mbt.mv\/?p=2405#primaryimage"},"image":{"@id":"https:\/\/mbt.mv\/?p=2405#primaryimage"},"thumbnailUrl":"","datePublished":"2021-11-08T07:29:06+00:00","breadcrumb":{"@id":"https:\/\/mbt.mv\/?p=2405#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mbt.mv\/?p=2405"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mbt.mv\/?p=2405#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/mbt.mv\/?p=2405#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mbt.mv\/"},{"@type":"ListItem","position":2,"name":"Visit Maldives starts marketing campaign with Italy’s Bluvacanze"}]},{"@type":"WebSite","@id":"https:\/\/mbt.mv\/#website","url":"https:\/\/mbt.mv\/","name":"Maldives Business Times","description":"Maldives Business Times delivers timely and in-depth English news on business, economy, and breaking events in the Maldives.","publisher":{"@id":"https:\/\/mbt.mv\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mbt.mv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mbt.mv\/#organization","name":"Maldives Business Times","url":"https:\/\/mbt.mv\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mbt.mv\/#\/schema\/logo\/image\/","url":"https:\/\/mbt.mv\/wp-content\/uploads\/2025\/02\/background_removed_image_x5KLRjOsQMGL6jgPS4Hiew.png","contentUrl":"https:\/\/mbt.mv\/wp-content\/uploads\/2025\/02\/background_removed_image_x5KLRjOsQMGL6jgPS4Hiew.png","width":1312,"height":736,"caption":"Maldives Business Times"},"image":{"@id":"https:\/\/mbt.mv\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mvbiztimes","https:\/\/x.com\/mvbiztimes"]},{"@type":"Person","@id":"https:\/\/mbt.mv\/#\/schema\/person\/a0eedc1134716e7c8e4da095494670c2","name":"Mohamed Reehaan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mbt.mv\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ac0f3a9111db774c387735910f0eeee4432a0db79cc936fe00f3f0fb05f1af6c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ac0f3a9111db774c387735910f0eeee4432a0db79cc936fe00f3f0fb05f1af6c?s=96&d=mm&r=g","caption":"Mohamed Reehaan"},"url":"https:\/\/mbt.mv\/?author=4"}]}},"_links":{"self":[{"href":"https:\/\/mbt.mv\/index.php?rest_route=\/wp\/v2\/posts\/2405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mbt.mv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mbt.mv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mbt.mv\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mbt.mv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2405"}],"version-history":[{"count":0,"href":"https:\/\/mbt.mv\/index.php?rest_route=\/wp\/v2\/posts\/2405\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mbt.mv\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/mbt.mv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mbt.mv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mbt.mv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}