Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) and the National Hotel and Guesthouse Association of Maldives (NHGAM) signed a memorandum of understanding (MOU) on Sunday to effectively promote Maldives tourism.
The agreement was signed between MMPRC’s Chief Executive Officer and Managing Director, Ibrahim Shiuree and NHGAM’s Vice President, Ahmed Waheed.
“We are excited to strengthen our collaboration with NHGAM to tap into emerging markets,” Shiuree said. “By working closely with industry partners such as NHGAM, we aim to further enhance our offerings and attract more travelers to the Maldives.”
NHGAM will play a crucial role in supporting marketing efforts and participant recruitment, maximizing their engagement throughout fairs and events, including the Asian Tourism Fair (ATF) 2024.