Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has promoted the Maldivian tourism industry through a series of webinars hosted by the Japan Outbound Tourism Council (JOTC).
JOTC, a cell of the Japan Association of Travel Agents (JATA) partnered with MMPRC for a total of four webinars aimed at promoting various travel destinations to the Japanese travel trade.
JOTC is tasked with strengthening JATA’s communication and cooperation with international organizations, travel and tourism ministries, and Destination Marketing Organizations (DMOs).
The webinars approximately target 300 travel professionals and trade media. Participation in them were free of charge, with each session 25 minutes long held on Zoom.