The Maldives is making a powerful impression at the Arabian Travel Market (ATM) 2025, with the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) leading a 230-strong delegation representing 111 travel and tourism companies. The Minister of Tourism and Environment, Hon. Thoriq Ibrahim, is also in attendance, actively engaging with industry leaders to promote the Maldives as a top global travel destination.
ATM 2025 is being held from April 28 to May 1 at the Dubai World Trade Center. Highlighting the importance of air connectivity in tourism promotion, Beond is participating as the official airline partner of the Maldives delegation.
The ATM, considered the Middle East’s premier international travel and tourism exhibition, serves as a global platform for connecting travel professionals, forging partnerships, and driving tourism growth. This year, Visit Maldives is seizing the opportunity to deepen ties with the Middle Eastern market, targeting affluent travellers and bolstering the luxury and MICE tourism sectors.
Showcasing the Sunny Side of Life
The Maldives’ stand at ATM 2025 is attracting attention with its immersive cultural experiences, including traditional performances, live art demonstrations, and a gastronomy counter offering a taste of Maldivian cuisine. Visitors are also engaging in B2B meetings, interviews, and networking sessions with key figures in the global travel industry.
Several major announcements were made on the first day of the fair. Memorandums of Understanding (MoUs) were signed with Emirates Airlines and Qatar Airways to enhance international connectivity. Maldivian Airlines also unveiled its new inflight magazine at the Maldives stand.
Further agreements are scheduled during the event, including with the Bank of Maldives, the Indian Association of Tour Operators (IATO), and Resort Life Travel. The National Hotel & Guesthouse Association of Maldives (NHGAM) is launching the second edition of “I AM Maldives” Magazine, reinforcing the country’s brand identity in the region.
Expanding the Maldives’ Reach in the Middle East
Beyond the exhibition floor, Visit Maldives has launched targeted promotional activities, including high-visibility taxi advertisements near the venue and a dedicated “Maldivian Evening” that brought together trade partners, media, and stakeholders. These initiatives aim to deepen the Maldives’ footprint in the GCC and wider Middle Eastern market.
So far in 2025, the Maldives has welcomed 14,078 tourists from the region. MMPRC continues to ramp up marketing campaigns, including a recent familiarisation trip for Emirati influencer Khalid Al Ameri and an upcoming collaborative campaign with DNATA. Future initiatives include the “Visit Maldives Week” roadshow, airline promotions, webinars, outdoor advertisements, and television campaigns across leading Middle Eastern channels.
By maintaining a strong presence at ATM 2025 and executing strategic promotions, MMPRC is reinforcing the Maldives’ position as one of the most desirable and diverse travel destinations for Middle Eastern travellers.