Bank of Maldives (BML) has signed a strategic partnership with the Maldives Marketing & Public Relations Corporation (MMPRC) to promote the Maldives as a top-tier global travel destination through the Bank’s international card partner network.
The agreement was formalized today at the Arabian Travel Market (ATM) in Dubai, one of the leading global travel and tourism trade shows.
Speaking at the signing ceremony, BML CEO and Managing Director Mohamed Shareef expressed optimism about the collaboration. “We are excited to collaborate with MMPRC on marketing the Maldives. Our exclusive global card partnerships allow us to launch far-reaching destination marketing initiatives to boost the country’s visibility worldwide and support the industry’s growth targets. We look forward to launching the campaign soon,” he said.
MMPRC Managing Director Ibrahim Shiuree highlighted the campaign’s focus on high-value travelers. “The destination campaign, in partnership with the Bank of Maldives, will be designed to offer exclusive value and convenience to our premium visitors. This strategic focus will enrich the travel experience and strengthen the Maldives as a destination of choice across the globe,” he noted.
The initiative will leverage BML’s extensive international partnerships to position the Maldives as a luxury travel hub, aligning with national tourism strategies to attract affluent travelers and expand the country’s reach in key markets.
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