Maldives Marketing and Public Relations Corporation (MMPRC) signed with renowned ID Travel Group for a new destination marketing campaign.
The campaign which will run until April 2022 aims to increase the destination brand presence in the US market.
To achieve the objectives of the campaign, the Maldives will be featured in ID Travel Group’s elite brochure collection which includes the award-winning Travelers Collection and the strategic Ultimate Exclusives; which is mailed to over 15,000 luxury advisors throughout the US.
MMPRC further noted that the activities are in line with the tourism promoter’s strategies to have “greater B2B contact” with tour operators and increase exposure.
ID Travel Group is a globally renowned, elite luxury sales and marketing organization with over 37 years of experience, and sells exclusively to travel advisors. The group is one of the top preferential choices of major consortia networks including Virtuoso, Signature Travel Network, Travel Leaders Group, Altour, Travel Savers, Nest, and the Affluent Traveler Collection.
Moreover, as a boutique B2B wholesaler, the company is very selective in its portfolio; showcasing properties with four stars and above. ID Travel Group invests over USD250,000 annually in advertising with key consortia partners which targets a collective reach of over 750,000 affluent, high net-worth consumers.