Author: Mohamed Reehaan

MMPRC has exhibited at the leading global tourism event held in the African continent, World Travel Market (WTM) Africa 2022. The travel trade fair commenced on 11th April, Monday, at the Cape Town International Convention Center (CTICC) and will run until 13th April, Wednesday. WTM Africa is one of the six shows in the WTM portfolio, which was first launched back in 2014 under the Africa Travel Week umbrella. The event provides networking grounds for global travel trade professionals and seeking potential investors and travel industry affiliates. Moreover, WTM Africa estimates participation from over 6,000 industry professionals similar to WTM…

Maldives Marketing and Public Relations Corporation (MMPRC) has participated in the BIT Milan held in Italy. The travel trade fair held in Italy; the traditional top source market of the Maldives, commenced on 10th April, Sunday and will last until Tuesday, 12th April 2022. The event is organized by Fiera Milano since 1980, aimed at connecting potential investors, corporate travel decision makers, tour operators, and travel agents with VIP clients from the hospitality, leisure, and travel industries. MMPRC took part in the fair alongside nine other co-exhibitors, and the tourism promoter confirms that participation in the event is aligned with…

The Maldives government announced that a new mental health unit will be enacted in Addu Equatorial Hospital under a grant from Indian government. The project falls under a grant of MVR27 million provided by Mumbai towards the expansion of several health care units and medical institutions in the Maldives. The state confirmed that the development projects will be directed to a total of seven different islands, which was announced during the most recent by Indian External Affairs Minister Dr. Subrahmanyam Jaishankar to the Maldives. Moreover, it was confirmed that the projects will be focused on the atolls of; Haa Dhaal…

Maldives Monetary Authority (MMA) recently confirmed that the tourist arrivals to the country increased by 54% in February 2022. According to the Maldivian central bank, in addition to the increment in tourist arrivals, the tourist bed nights had increased by 45% by the end of the review month. Both tourist arrivals and bed nights observed increment when compared with February 2021. The total tourist arrivals in February reached 149,008, which was still a 12% decline compared to the pre-pandemic levels in 2019. MMA noted that the annual increase in tourist arrivals was mainly due to the increment in the arrivals…

Maldives Marketing and Public Relations Corporation (MMPRC) has teamed up with PickYourTrail for a new marketing effort that aims to increase the destination momentum in the Indian market. MMPRC notified that the new campaign will be three months long, commencing in April and lasting until the end of July. The initiative aims to create wider interest among Indian travel trades and travelers towards the island nation. Under the joint-campaign, Maldives will be promoted as the most preferred vacation spot as well as one of the safest holiday destinations for Indian travelers across all affluent segments. The campaign is aligned with…

Maldives Marketing and Public Relations Corporation (MMPRC) has launched a new destination promotion campaign in partnership with American Society of Travel Advisors (ASTA). According to the top tourism promoter of the Maldives, the new marketing initiative will be a year-long event with astute focus on the US traveler market. In addition to this, Maldives will be placed on the ASTA World Destination guide. The campaign content is designed to assist and train US travel trade professionals on how to market the island nation that will create maximum buzz among travelers. MMPRC hopes the new destination marketing effort will provide US…

State Trading Organization (STO) has reportedly started importing lemon to combat the rising prices of the item in the Maldivian market. The state-owned enterprise stepped up with lemon imports to ensure the local consumer base receives the commodity at affordable prices. As such, STO has reduced market rates on lemons to MVR45 per kilogram while it has been further reported that lemon will be sold on a per person per kilogram basis from outlets. Meanwhile, consumers will be able to purchase three kilograms of lemon per person on a daily basis from STO AgriCenter. STO had devised a fixed rate…

State attests that the high-speed, interconnected and atolls-integrated ferry service will commence official operations in April 2022. Following the completion of the testing and evaluation of a new breed of transport vessels; the services will reportedly commence under the management of Maldives Transport and Contracting Company (MTCC). Meanwhile, it was reported that the project contractor is currently resolving issues identified during the testing phase of the high-speed ferry vessels. The Chief Executive Officer of MTCC, Mr. Adam Azim who spoke with local media after inspecting the progress of the project confirmed that the workforce has already been prepared and made…

Prices of fish have significantly plunged in the Maldivian market, according to local reports. On Monday, 04th April, it was reported that skipjack tuna are currently sold around MVR40 to MVR45 per kilogram, whereas it was sold around MVR60 or more per kilogram for the past two days. In addition to this, yellowfin tuna prices have gone down across local market as well with prices slipping to MVR45 per kilogram whereas, it was sold between MVR65 to MVR80 kilograms earlier. The drop in prices of fish, was not exclusive to ocean fish but extended to reef fish as well. As…

Outrigger Hotels and Resorts confirms the hotelier’s decision of purchasing Maafushivaru Maldives Resort. The hotelier will be acquiring the property from its current proprietor, LTI Hotels, which has operated the island under LTI Maafushivaru. LTI Hotels is the hotel brand under Germany’s DER Touristik, which is a subsidiary of the Revisionsverband der Westkauf cooperations; or otherwise known as REWE Group. Moreover, it has been confirmed that Outrigger will rename the property to Outrigger Maldives Maafushivaru after acquisition. The property was first developed by the Paradise Resorts Development and Management Private Limited.