Author: Mohamed Reehaan
Maldives Marketing and Public Relations Corporation (MMPRC) has launched a media campaign with Robb Report, a leading luxury lifestyle publication in Southeast Asia (SEA) with an audience of over 220 million readers. The campaign will run from May to July 2023, and will promote the Maldives and strengthen brand visibility in Malaysia and Singapore with a specific focus on high net-worth individuals in affluent markets. Robb Report will produce two print advertorials, six single-page print advertisements, two digital advertorials, two Robb Report weekly EDM features, and two web display banners. They will also create and share social media posts highlighting…
The State Electric Company (STELCO) has responded to allegations made against them with claims of utility bills issued without reading the electricity-usage meters installed in residences. The allegation was recently made by a local news outlet, Dhiyares, which published an article on 01st May 2023 claiming that the utility provider issued utility bills to customers without prior meter-reading. Responding to the allegation, STELCO affirmed the news was baseless and was a propaganda to sway public opinion against the utility company. STELCO in its statement further confirmed that all utility bills are produced based on the electrical usage of the consumers,…
The Maldives Marketing and Public Relations Corporation (MMPRC) is promoting the Maldives in the ongoing Arabian Travel Market (ATM) 2023. Held at the Dubai World Travel Center, UAE, from 01st to 04th May 2023, the Arabian Travel Market is touted as the go-to travel and trade event in the region. A large contingent from the Maldives is exhibiting the tourism industry products at the fair, while the country has acquired one of the biggest stands in the fair measuring 429 square meters. The stand is designed to emulate the cultural identity of the tropical island nation, including its seas, nature,…
ITA Airways on Friday, 28th April, revealed that it will renew winter flights to the Maldives. According to the airline, the flights will operate between 16th December 2023 to 25th March 2024, as part of the winter 2023/24 season. The airline will operate this route on a twice-weekly basis, with the aircraft type yet to be confirmed. “During the 2023-24 winter season, there will be 2 weekly frequencies connecting Rome with Male’, with departure from Rome Fiumicino airport at 10:10 p.m. and arrival at Velana – Male’ International Airport at 11:25 a.m., local time,” the airline said. “The return flight…
State Trading Organization (STO) has acquired a barge specifically designed to carry jet fuel. The vessel, “Laganaa” was commissioned to deliver Jet A-1 fuel to Maafaru International Airport according to the agreement between STO and Island Aviation Services (IAS). According to STO, the vessel meets all necessary safety standards and quality assurance codes with aviation industry filters – making the vessel the first in the Maldives to meet all industry requirements. The barge, a 200-cubic meter storage vessel, is equipped with all necessary fuel measurement devices and state-of-the-art equipment. STO said that the company has provided relevant training, operation manuals,…
Tourist arrivals to the Maldives reached over 682,000 as of 29th April 2023, reported the Ministry of Tourism. According to the ministry’s recent statistics, tourist arrivals so far in 2023 stood at a total of 682,650; which is a 19.7% annual increment over the previous year during which arrivals stood at 570,084 during the corresponding period. Tourist Arrivals – Monthly January: 172,499 February: 177,915 March: 173,514 April (1st to 29th): 158,722 Top 10 Markets of 2023 Russia: 81,335 India: 73,195 UK: 64,833 Italy: 56,201 Germany: 49,867 China: 30,353 USA: 28,406 France: 26,644 Switzerland: 17,469 South Korea: 11,997 One of the…
The Dubai-based FAM Holding has announced plans to develop its luxurious hotel and residential project in the Maldives. The USD218 million project is also the group’s first-ever major property development gig outside of home country United Arab Emirates. The 100,000 square meters property of ‘Al Mahra Maldives’ will feature 150 hotel units and chalets, including 100 floating villas with private pool in each unit. Moreover, the project will comprise of 40 beach villas, 10 of which will be earmarked for VIPs. The facility will feature three restaurants, a spa, and a gym facility. Speaking about the project, the Chairman of…
LUX* South Ari Atoll and beloved DJ Bianca Gascoigne will be welcoming travelers for a week of “extraordinary entertainment in a tropical setting” from 04th to 09th May 2023. Bianca first appeared on TV screens in 2006 as a popular contestant of “Celebrity Love Island”. This also started her series of television show wins, which included “Celebrity Gladiators” and “Celebrity Five Go to…”. She was also a finalist of the “Celebrity Big Brother 2017” while her most recent TV appearance was in Italy as a “Dancing with the Stars” show contestant. At LUX* South Ari Atoll, Bianca will invite guests…
Maldives Marketing and Public Relations Corporation (MMPRC) participated in the Kazakhstan International Tourism Fair (KITF) 2023 from 19th to 21st April 2023. The three-day event was held in Almaty, Kazakhstan and had 24 co-exhibitors with 45 participants alongside MMPRC partaking in it. KITF is regarded as one of the leading B2B fairs in the CIS region, and has been held since 2001. The exhibition serves as a wide-ranging professional platform for the tourism industry of the whole Central Asian Region. The event is also considered to be the pinnacle event of the sector in Kazakhstan. Corporate travel decision makers, investors,…
The Maldives Monetary Authority (MMA) injected a total of USD993.7 million to the domestic market in 2022; which is a 53% increment compared to the preceding year. According to the central bank, this surge is attributed to the significant bump in US dollar sales to cater to the rising foreign exchange demand of the public and state-owned enterprises (SOEs). The largest proportion of the total US dollar sales was made to SOEs at USD726.0 million; which is 73% of the total. This is also an annual increment of 90%; largely due to the rise in global oil prices and the…