Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced a joint marketing campaign with Travelbag (DNATA UK) – a major global air and travel service provider.
The campaign, running from March to May 2025, targets B2C audiences and aims to promote the Maldives as the ideal holiday destination in the UK market.
Travelbag, with 45 years of experience, focuses on creating personalized luxury travel experiences, including multi-island holidays and stays at high-end resorts. The company operates eight retail shops across the UK, and 95% of bookings are made offline through these shops or call centres.
The campaign targets a specific demographic such as couples, honeymooners, families, solo and group travelers.
MMPRC said the campaign will have a cross-channel approach encompassing both retail and digital platforms, which would maximize the reach and engagement. The initiative focuses on multi-faceted advertising and promoting the Maldives’ diverse offerings.
The campaign aims to reach an estimated £10,680 per booking in revenue during the campaign period with an estimated reach of over 1.7 million.
The UK is the third highest arrival market to the Maldives, with 70,561 tourists arriving in the Maldives as of April 5, 2025.