Visit Maldives Corporation (VMC) is set to make a strong return to ITB Berlin 2026. The ITB Berlin will take place from March 3 to 5, 2026 at Messe Berlin.
Maldives is set to showcase its industry strength through a dynamic national pavilion, while this year’s participation extends beyond the exhibition floor. Moreover, Visit Maldives will be reviving the Maldivian Night and a dedicated international press conference at the world’s largest travel trade show.
The reintroduction of Maldivian Night marks a significant highlight in the destination’s global engagement calendar. Designed as an exclusive, invitation-only gathering, the Maldivian Night is poised to bring together leading tour operators, airline partners, media representatives, travel trade executives, and key stakeholders.
Co-hosted in partnership with Bank of Maldives (BML), the Maldivian Night will also serve as the platform for unveiling BML Swipe. This new feature is the advanced digital payment solution set to enhance transaction convenience across the islands.
Besides this event, Visit Maldives will host a high-level international press conference at the fair where major announcements are slated to be made.
The Maldives’ pavilion at the ITB Berlin will once again showcase the diversity and strength of the destination under the brand “Maldives… The Sunny Side of Life”.
“ITB Berlin is a cornerstone of our global marketing efforts,” said Ibrahim Shiuree, CEO and Managing Director of Visit Maldives Corporation.
“The return of the Maldivian Night and the international press conference reflects our renewed ambition and confidence. This year, we are not only celebrating our partnerships but also preparing to share a bold vision for the future of Maldives tourism.”
The German-speaking and European markets continue to play a vital role in the Maldives’ tourism performance. In 2025, Germany was ranked among the top source markets with 167,822 annual arrivals while Switzerland and Austria maintained strong positions within the top 15 markets.