Maldives Marketing and Public Relations Corporation (MMPRC) launches a new destination marketing campaign in association with Veepee targeting the French market.
With a keen focus on promoting the tropical archipelago as a top of the mind tourist destination, the campaign launched on 13th June and will run for a duration of 10 days.
The joint campaign aims to promote the Maldivian tourism products including prominent tourist resorts and guesthouses along with other tourist avenues. In addition to this, the marketing campaign caters to accentuate the unique tourism experiences available for tourists from the island nation’s tourism scene.
Through marketing efforts, MMPRC expects to reach three million organic visitors on Veepee’s official website.
In addition to this, Veepee will mail destination information to a total of nine million of its members with a focus on Maldivian tourism’s distinct qualities.
As part of MMPRC’s marketing strategies, tourism promotion to the French market will focus on addressing why the Maldives is a preferred holiday destination for French travelers across all affluent categories and segments.
France is among one of the major tourist markets to the Maldives with a traveler contribution of 3.9% of the total market share which translates to 28,904 tourists arriving in the island nation from the European destination, so far in 2022.
MMPRC’s partner in the marketing campaign, Vepee is a French based travel-oriented firm with its primary business interest in flash sales for which it has been identified as the leading flash sale business in the Europe attracting over 24 million members.