Maldives Marketing and Public Relations Corporation (MMPRC) successfully concluded the Tourism Marketeers Evening 2022.
The event hosted by MMPRC involved exchange and collection of feedback, ideas and opinions from tourism industry stakeholders. The information collected will be used in formulating marketing strategies by the tourism promoter for 2023.
The event took place on 28th September, held at Meeruma. A total of 41 tourism professionals took part in the event.
Speaking at the event, MMPRC CEO and Managing Director Mr. Thoyyib Mohamed said, “MMPRC has always prioritized working in collaboration with the industry when we craft the strategies that promote the Maldives as a destination. The ideas, feedback, and even criticism we get from our industry partners are crucial to constantly keep improving our brand.”
Brainstormed ideas will, according to MMPRC, help in creating the promoter’s next bevy of promotional activities and marketing strategies. Additionally, discussions were held on innovative destination marketing and delivering similar destination messages instead of fragmented messages from Maldivian travel trades.
Ideas discussed included fairs, roadshows, familiarization trips as well as exchange of ideas over tourism markets, segments, social media and promotional materials.
Speaking about her experience, the Business Development Director of Oaga Resorts, Fathimath Reena said;
“This is my first time at MMPRC’s marketeers event, and I think we had some very nice ideas shared by our industry colleagues here. I think it would have been better if we had more time, maybe this could be a longer event? People have a lot to share and discuss when they are together, but we are not able to come together in one place like this very often, especially industry experts. Overall I think it was a great event.”
The Managing Director of Travel Beach Maldives, Ali Ameen chimed in stating;
“The event is very good, it’s great to meet the MMPRC team and share our ideas with the industry stakeholders. Having people from the different areas of the industry coming together was very good. I would love to see more events in a casual environment from MMPRC, for brainstorming and networking.”
Anastasiya Babenko, the Marketing and PR Manager of LUX* South Ari Atoll was all praises for the initiative. She added;
“This was a very nice event. Lovely. It was so nice to meet everyone in person, all the helpful people from MMPRC, because you guys are so collaborative and we always talk over emails so it’s great to meet everyone who is in touch with us. It was great to meet different members of the event who have different ideas and perspectives. Thank you so much.”
