YouTube has partnered with a heavy list of streaming platforms to offer third-party subscriptions to US users directly through its platform.
It has been reported that the popular streaming platform has joined hands with more than 30 different streaming services, which include Paramount+, Showtime, AMC+, Starz, IFC, Epix, Sundance Now and Vix+. The subscription and access for these platforms have been made purchasable on YouTube’s site and application via the new “Primetime Channels” feature.
After users sign up for a subscription through YouTube, the content they subscribe for will be displayed and viewable alongside the standard YouTube “fare in searches and suggestions.”
YouTube’s roll-out of Primetime Channels began Tuesday, 01st November, according to a blog post from the platform’s director of product management, Erin Teague.
Once users sign up, “content from your Primetime Channels will be reflected into the YouTube experience you know and love,” YouTube said in its statement.
“Primetime Channels homepages will feature shows and movies with curated trailers, behind-the-scenes footage and cast interviews. When searching for content from your purchases, you’ll be able to quickly identify and access them in the search results, alongside videos from your favorite creators. And YouTube recommendations will also include programs from Primetime Channels,” YouTube further said.
While this new feature is still US exclusive, it may likely extend into different regions, as is the standard case with most streaming platformer strategies.