Maldives Marketing and Public Relations Corporation (MMPRC) has signed a memorandum of understanding (MOU) with the Maldives Association of Tourism Industry (MATI) towards strengthening collaboration and amplifying destination marketing efforts.
Speaking about this new strategic partnership, MMPRC CEO and Managing Director Ibrahim Shiuree acknowledged MATI’s extensive industry knowledge, and said the association’s experience will be an “indispensable asset” to strengthen the Maldives tourism board’s destination marketing efforts.
Shiuree also said MATI’s insights will also support MMPRC with its work towards achieving its strategic objectives.
Ahmed Nazeer, the Secretary General of MATI, also spoke similarly and said, “We have always maintained a close working relationship with MMPRC and we hope that our understanding today will serve to further solidify and enhance that relationship.”
“Furthermore, it is our wish that this collaboration can help to bolster MMPRC’s Destination Marketing efforts, which are undoubtedly crucial for increasing our destination’s brand appeal and achieving our overall performance targets.”
Under the agreement, MATI will play an advisory role to MMPRC in aiding in the conceptualization and formulation of destination marketing strategies, campaigns, and tactics for the Maldives.