Maldives Marketing and Public Relations Corporation (MMPRC) on Thursday, announced the participation window extension for ITB China 2024.
According to MMPRC, the deadline to participate in one of the largest travel trade fairs in the Asia, has been extended until 13:00hrs on April 25, 2024.
ITB China is a leading B2B trade show focusing on the Chinese travel market, and will be held at the Shanghai World Expo Exhibition and Convention Center from May 27 to 29, 2024.
Through participation, MMPRC aims to maintain destination momentum in the Chinese traveler market; which has bounced back to reclaim top source market position to the Maldives in 2024, after a three-year hiatus that began with the 2020 Covid-19 pandemic.
So far this year, China has maintained its dominance bringing in more than 71,000 tourists to the Maldives.