Author: Mohamed Reehaan
Maldives Marketing and Public Relations Corporation (MMPRC) has held a webinar titled “Connect with Maldives – Your Safe Have” targeting the South Korean travel trade. The one-hour webinar held via popular video conferencing platform Zoom on 03rd March 2022 was attended by top travel agents and journalists of South Korea. Mr. Thoyyib Mohamed, the Managing Director and CEO of MMPRC, during his opening speech, highlighted the “safety and unique experiences offered” to the travelers visiting the Maldives. Furthermore, he detailed the safety measures in place at local tourist avenues including resorts, guesthouses, hotels, and safaris. MMPRC focused on promoting the…
According to the latest update from the Ministry of Finance, the cumulative total of state expenditure has reached MVR4,315.9 million (MVR4.3 billion) as of 24th February 2022. Meanwhile, revenues earned to the state inclusive of foreign grants stood at MVR3,694.4 million (MVR3.7 billion) by the review period, indicating a reversal of the state balances from the previous review week’s surplus to a deficit of MVR621.5 million. Expense composition attests that the government has spent 78% of its total budget on recurrent needs so far and the remaining 22% on capital needs. On the other hand, revenues earned to the state…
The Minister of Environment, Climate Change and Technology Ms. Aminath Shauna affirmed the state’s initiative of placing at least 1,000 solar units in local residences before the end of 2022. In association with local utility provider Fenaka Corporation, the state-monitored initiative will attempt to install solar energy harnessing panels for household use. According to the minister, the state policy is heavily leaning towards renewable energy resources instead of conventional fuel-powered energy production. The state’s policy for pro-renewable energy aims to cut down the dependency on fuel. Meanwhile, the initiative has commenced with physical works already carried out in some of…
Tourist arrivals to the Maldives have exceeded 250,000 according to the latest updates from the Ministry of Tourism. The state body in their most recent statistical update revealed that the total number of tourist arrivals as of 23rd February 2022 reached 251,339, indicating an annual 46.9% increment in comparison with 2021. Statistics further conveyed that the total number of tourist arrivals for the same period in 2021 reached just a total of 171,091. Meanwhile, the tourist daily arrival average lifted from 4,250 in January to 5,199 in February while the annual average is currently at 4,654. On the other hand,…
It was reported by international news agencies that a luxury yacht “belonging to a US-sanctioned Russian billionaire reached” the Maldives on Tuesday, 01st March 2022. Meanwhile, it was reported by both international and local news outlets that more Russian-owned boats were heading to the island nation seeking a safe haven from possible asset seizures. Reports also attest that multiple international sanctions have been imposed on Russia in the wake of its invasion of neighboring Ukraine. The situation has raised the stakes for businessmen allied with Russian President Vladimir Putin, who are currently facing international scrutiny and possible blockades on their…
State Trading Organization (STO) on 01st March, announced their Wholesale Promotion. According to the largest state-owned enterprise in the Maldives, the promotion will run until the end of April. Moreover, the wholesale promotion will proceed at STO’s Wholesale Center. Customers making purchases above MVR1,000 will receive lucky-draw coupons, while weekly lucky draw winners will receive gift vouchers up to MVR1,500. In addition to this, three lucky winners will receive the grand prize of cargo pickups according to STO. The wholesale promotion, which will proceed in parallel with “STO Ramadan Bazaar” is ideally focused on customers making bulk or wholesale purchases.
Maldives Marketing and Public Relations Corporation (MMPRC) has teamed up with Kuoni UK for a new destination promotion campaign targeting the UK market. The campaign which kicked off on Monday, 28th February 2022, will last for one month while the partners aim to promote the Maldives as the “ideal travel destination that caters to the needs and wants of travelers in the era of the new normal.” Under the campaign, Maldives will be marketed as a safe haven destination for tourists, while the unique experiences of the island nation will be showcased as well. MMPRC in partnership with Kuoni UK…
Maldives Marketing and Public Relations Corporation (MMPRC) has launched a new destination marketing campaign in partnership with FTI, targeting the German market. The new campaign, launched in late February will run for one month while MMPRC has teamed up with one of the most prominent tour operators in Europe. The partners will promote the Maldives as a leading “safe haven” destination and aims to thereby, assist the increment in tourist arrivals from the German market. FTI will boost the Maldives’ brand presence in the market and increase brand awareness by showcasing “unique products and experiences available to holidaymakers in the…
The Maldives Virtual Tour Expo (MVT Expo), a virtual consumer travel fair on maldivesvirtualtour.com has been scheduled for July 2022. The virtual travel fair will offer “unbeatable holiday” packages across the Maldives for one month, and will officially kick off on 01st July lasting until 31st of the month. Moreover, it has been reported that the virtual consumer travel fair is going to be the “largest virtual fair of the Maldives” approximately reaching over 10 million travelers across the globe. The virtual expo will feature over 1,000 virtual tours from 50 different islands across the Maldives. Throughout the expo, Maldives…
Bank of Maldives (BML) on Monday, 28th February 2022, reported on opening a new self-service banking ATM center in Raa atoll Maduvvari. The new service introduction comes as part of the bank’s strategy to expand banking services to support local communities. The self-service banking ATM center will provide cash withdrawal, deposit, and transfer services to individuals and businesses on a 24-hour basis. Currently, the atoll has two branches with self-service banking facilities in Ungoofaaru and Meedhoo. In addition to this, self-service banking centers have been established in the islands of Alifushi, Dhuvaafaru, and now Maduvvari. Speaking about the bank’s expansion,…