The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) announces its latest high-profile partnership towards heightened destination promotion efforts; this time, the Maldives tourism board has partnered with big league cricket team Mumbai Indians.
Touted as the most successful and valuable cricket team from India, Mumbai Indians will act as a key and strategic ally in boosting destination visibility as the team has selected Maldives as the Official Tourist Destination Partner for the upcoming 2025 cricket season.
This is also the first-ever of its kind for Visit Maldives in India, reinforcing the Maldives’ commitment to strengthening its presence in one of the most important source markets.
Through the partnership, Visit Maldives will reportedly launch engaging campaigns with Mumbai Indians, including digital promotions, on-ground activations, and exclusive experiences highlighting the Maldives as the ultimate luxury travel destination.
“This partnership with Mumbai Indians is a milestone moment for us,” said Ibrahim Shiuree, the CEO and Managing Director of MMPRC.
“Cricket holds a special place in the hearts of millions in India, the Maldives, and beyond. By aligning with one of the most iconic Indian cricket teams, we are confident that we can inspire more Indian travelers to choose the Maldives as their preferred holiday destination.”
A Mumbai Indians spokesperson, with regards to the partnership said, “Cricket and holidays are all about creating memories that last a lifetime. We look forward to the partnership with Visit Maldives and showcase the destination to our global fans across the world.”