President Dr. Mohamed Muizzu has officially designated 2027 as the “Visit Maldives Year”.
While delivering the 206 Presidential Address at the Maldives parliament, the president characterized this initiative as a “monumental national endeavor”. He also emphasized that the campaign will serve as a unified platform, that will bring together both local and international stakeholders.
“Tourism remains the gateway of our economy and the primary source of foreign exchange,” the president said.
“Transforming ‘Visit Maldives Year’ into an inclusive national success is vital to ensuring that the benefits of this industry reach every Maldivian citizen.”
To achieve the ambitious targets sets for 2027, Visit Maldives Corporation (VMC) in coordination with a steering committee under the Ministry of Tourism and Environment, has already activated an aggressive international promotion strategy for these two years.
To ensure industry wide alignment, VMC, recently concluded the first “Quarterly Insights: Maldives Tourism Insights Briefing”. This forum serves as a critical bridge between policymakers and industry leaders.