Visit Maldives launches a new destination marketing campaign with Italy’s largest travel agency brand, Bluvacanze and Vivere & Viaggiare.
Moreover, the premier Maldives destination promoter claims that the campaign will run until the end of March 2022.
The travel brands represent over 320 travel agencies with over 600 points of sale across the European country, while it has been active in the tourism market for 40 years. Furthermore, Vivere & Viaggiare with Bluvacanze are known as one of the largest and most important Italian tourism companies, which also owns the Blunet brands, the Tour Operator Going as well as Cisalpina Tours.
Furthermore, the campaign involves several B2B and B2C promotional activities with the utilization of email marketing, digital communication, social media posts and webinars for Italian travel and trade businesses as well as tourists.
Activities under the campaign include social media posts and videos on three of the Group’s pages which has over 90,000 organic followers, a product newsletter to be distributed to 600 tour operators and a training webinar for 50 travel agents.
Meanwhile, Maldives will be displayed on the landing page of Bluvacanze website for a year while banners and leaflets about the island nation will be on “Gocce di viaggio”; a dedicated website for honeymooners and couples.