Visit Maldives concludes a destination marketing live event in collaboration with Singapore Airlines on Naver Live Shopping; one of the largest e-commerce websites from South Korea.
Moreover, the destination promoter confirms that the live event was held on 17th November, Wednesday of the previous week.
The campaign involved promotion of images and videos of Maldives before and during the live broadcasting of the event. In addition to this, the audience were informed of the flight schedules between Maldives and South Korea via Singapore Airlines.
Furthermore, Visit Maldives notes that the purpose of the event was to create brand and connectivity awareness among South Korean travelers as well as build optimism and maintain Maldives as a top-of-the-mind destination for the upcoming holiday season.
Meanwhile, some of the popular tourist properties that were promoted during the live event include Taj Exotica Resort and Spa as well as SAii Lagoon Maldives.
Activities under the campaign included social media posts and videos on Naver marketing channels and the display of participating properties on the landing page of Naver Travel.