Visit Maldives launches a new outdoor advertising campaign with Mediamond in Italy to increase brand presence for the Maldives.
Moreover, the joint campaign will be held in two phases for a duration of three weeks in December 2021 and the first week of January 2022.
The campaign aims to further promote Maldives as a safe haven for travelers as well as increase the brand awareness and presence in the Italian market. In addition to this, the campaign aims to re-establish the island nation as a top-of-the-mind destination ahead of the winter holidays.
Furthermore, the campaign includes digital advertising of the Maldives which will be displayed in six strategic areas in Milan, which will assist in creating awareness on different segments of tourism in the island nation including romance, wellness, luxury, diving and watersports.
Meanwhile, the outdoor marketing campaign comes at a time when several other island destinations have become open to Italian travelers.
Mediamond is Italy’s leading editorial content digital sales house, formed on the backbones of Mediaset and Mondadori; the first Italian media group and a leading magazines publishing house, respectively.
Moreover, Mediamond holds a rich portfolio of over 70 media brands which are among the most important outlets in the Italian scene.
The joint campaign is in line with Visit Maldives’ marketing strategy for the Italian market, aiming to promote the destination as a safe haven for Italian tourists.