Maldives Marketing and Public Relations Corporation (MMPRC) has commenced a brand visibility campaign in Malaysia with Apple Vacations.
The campaign will run from March until April, while the collaborative efforts of MMPRC and Apple Vacations will see that the island nation is promoted as a preferred safe tourist destination for Malaysian travelers.
Furthermore, the campaign aligns with the tourism promoter’s efforts to increase destination awareness and brand visibility in the Southeast Asian traveler markets, while various traveler segments such as luxury travelers, families, and Muslim travelers will be targeted during marketing.
The campaign will also help MMPRC to showcase the uniqueness of the island nation, and promote is as one of the world’s leading tourist destinations.
The brand visibility campaign includes article write ups with latest information of the Maldives. Travel guidelines about the island nation will be shared on major online platforms such as Come on Lets Travel, OhMyNews among others.
In addition to this, destination videos will be broadcast on Apple TV FB, with email marketing efforts targeting Apple Vacations’ client base.
Apple Vacations is a Malaysian travel agency founded in 1996, which has continued to remain at the forefront of the Malaysian tourism scene.