A group of prominent Indian social media influencers have concluded their recent familiarization trip in the Maldives earlier in April.
The team consisting of some of the most followed social media influencers had arrived in the Maldives for the tourism familiarization trip from 07th to 11th April under the direct invitation of Maldives Marketing and Public Relations Corporation (MMPRC).
Furthermore, MMPRC confirms that the team was hosted at Sun Island Resort & Spa as well as at the Le Meridien Resort & Spa during their stay.
The team that consisted of influencers like Ashi Kanna, Shruti Sinha, Mehak Ghai and Aashna Malani had experienced the famed Maldivian hospitality and the welcoming nature of the tourist properties.
Furthermore, the familiarization trips of MMPRC are part of the tourism promoter’s strategy to boost destination popularity and maintain momentum among affluent travel markets.
India has remained one of the strongest source markets to the island nation with the country topping the list in 2021 with a total of 290,920 annual arrivals while it had also remained as the top source market in 2020 with a total of 62,960 annual arrivals.
Meanwhile, India is currently the second strongest source market to the island nation with 65,412 annual arrivals.