Maldives Marketing and Public Relations Corporation (MMPRC) is maintaining the destination momentum in the largest single-country source market to the island nation in 2022; India.
The premier tourism promoter has ensured sustaining the momentum of the island nation’s brand presence and popularity in the Indian market through a wide variety of activities and participation in some of the most prominent fairs and exhibitions.
Among the events in which MMPRC had taken part in India to boost the island nation’s popularity in the market include the OTM 2022, SATTE 2022, and most recently the TTF 2022.
Other activities had included an extensive outdoor advertising campaign promoting the island nation in five different prime locations in Delhi and Greater Noida area with an estimated reached of approximately 7 million.
Meanwhile, MMPRC is currently conducting joint-marketing campaigns with Thomas Cook, PickYourTrail, and Vistara Inflight magazine; the last of which will run from May until October 2022.