Maldives Marketing and Public Relations Corporation (MMPRC) kicks off a new destination visibility campaign in association with Singapore Airlines focused on the United States traveler markets.
The joint campaign will run from July until the end of August, reports the top tourism promoter of the Maldives.
The campaign’s partner, Singapore Airlines is hailed as one of the largest airlines in the world, flying to more than 62 destinations in 32 different countries with a wide variety of passenger class offerings in their flights.
The airline’s current market share from USA’s Los Angeles International Airport and San Francisco International Airport to Velana International Airport (VIA) is at 13%, making it the fourth largest carrier in terms of market share to the island nation.
The joint-campaign focuses on “driving conversion among in-market travel intenders, at key moments in the research and booking process.” The efforts encourage travel to the island nation with the comfort of Singapore Airline’s products and services.
The campaign focuses on promoting the Maldives tourism scene through websites. Social media accounts of Expedia, Skyscanner and Pinterest will be utilized to increase destination visibility for the Maldives with appropriate product placements and redirecting potential travelers to book flights to the island nation via the airline.
USA remains among the major single-country source markets to the Maldives, ranked sixth as of June 12, 2022 with a reported total of 41,943 arrivals by the said date.