The Maldives Marketing and Public Relations Corporation (MMPRC) has launched a digital marketing campaign with Thrillophilia targeting the Indian traveler market.
The digital campaign will run from March to May 2023. The campaign will further promote the different products and experiences available in the Maldives. Additionally, the marketing efforts will highlight the Maldives as a short-haul destination for Indian visitors.
The joint campaign with Thrillophilia will feature informative articles, video ads, guidebooks, and other content on the Maldives. The content will feature products, experiences, segments and the latest destination updates. In addition to this, the campaign will also feature social media promotions, banner ads across more than 10 landing pages, a homepage banner, and emails.
The campaign is estimated to reach over 3 million viewers.
Thrillophilia is one of the largest online platforms in India for discovering and booking travel experiences. They currently serve more than 80 million users annually with bookings from over 22,000 travel experiences, tours, and activities.