Atmosphere Core has appointed Bharat Raheja as the Senior Vice President, Sales and Marketing for South Asia.
The company is expanding its footprints, with carefully chosen hotels and resorts to open within three brands; The OZEN COLLECTION, Atmosphere Hotels & Resorts, and COLOURS OF OBLU.
Speaking about Bharat’s appointment, Stephane Laguette the Chief Commercial Officer of Atmosphere Core said, “As we accelerate our growth in South Asia, Bharat is exactly who we need to carve out our niche in luxury hospitality, through refreshing new experiences. Atmosphere Core offers three powerful brands – and Bharat’s ground knowledge and commercial expertise will support us in taking this unmatched portfolio forward.”
The Indian industry heavyweight has stepped into his role with a mandate to develop new markets and facilitate the company’s fast-growing presence in India, Bhutan, Nepal, and Sri Lanka.
Based in India, Bharat will also contribute to commercial strategies and build performance-driven sales and marketing teams.
“Atmosphere Group’s core philosophy, Joy of Giving, strongly resonates with South Asian cultures – where there’s an innate sense of hospitality. I believe that this unique approach blended with exceptional world-class standards sets us apart. We assure property owners maximum flexibility and convenient turnkey solutions – especially with the Atmosphere Hotels & Resorts brand featuring seven innovative sub-brands. While travelers can look forward to distinctive spatial experiences inspired by the local culture,” said Bharat.
With a career spanning over 25 years, Bharat Raheja had previously worked with Minor Hotels, Whitbread, and Hilton Worldwide before he joined Atmosphere Core. He began his hospitality industry career with The Oberoi Group and Taj thereafter.