Maldives Marketing and Public Relations Corporation (MMPRC) has launched a media campaign with Robb Report, a leading luxury lifestyle publication in Southeast Asia (SEA) with an audience of over 220 million readers.
The campaign will run from May to July 2023, and will promote the Maldives and strengthen brand visibility in Malaysia and Singapore with a specific focus on high net-worth individuals in affluent markets.
Robb Report will produce two print advertorials, six single-page print advertisements, two digital advertorials, two Robb Report weekly EDM features, and two web display banners. They will also create and share social media posts highlighting the unique products and experiences offered in the Maldives.
MMPRC expects the total reach of these advertorials and advertisements to exceed 180,000.