Maldives Border Miles has surpassed 1.5 million members.
Introduced as the first three-tier destination loyalty program of its kind, the Maldives Border Miles has gained remarkable popularity in a short span of time.
The initiative was officially launched on 27th September 2020, coinciding with World Tourism Day, and became functional on 01st January 2021.
The program was established through the collaborative effort of Maldives Immigration, the Ministry of Tourism, Maldives Marketing and Public Relations Corporation (MMPRC), and Maldives Airports Company Limited (MACL).
The three-tier destination loyalty program rewards members with points based on several factors including the duration of guest stay, participation in local events, visits for special occasions, and frequency of visits.
Each tier offers unique benefits that correspond to the member’s status, and to progress through the tiers, the members need to accumulate a specific amount of points which will unlock rewards, services and benefits.