Maldives Marketing and Public Relations Corporation (MMPRC) has launched a campaign with the Bangkok Post, Thailand to showcase the unique sights and experiences available from the island nation.
The campaign which commenced on July will last until the end of August 2023.
MMPRC reports the campaign will strengthen the Maldives’ brand presence and visibility in the Thai market, and showcase the destination’s uniqueness.
Bangkok Post is the leading English-medium mass publication in Thailand, and attracts a monthly audience of over 2 million readers.
The campaign is expected to reach a wide audience in Thailand.
Thailand is an important market in the Southeast Asian (SEA) region. The SAE market is full of potential for the Maldivian tourism industry.
MMPRC has promoted a variety activities targeting the region including MATTA 2023 in Malaysia and the ADEX Ocean Mission 2023 in Singapore.
The premier tourism board of the Maldives has also arranged several other activities throughout the year including a media campaign, roadshows and taking part in the NATAS Holidays 2023 and ITB Asia 2023.