The Maldives Marketing and Public Relations Corporation (MMPRC), under its Visit Maldives brand, is participating in the ITB Berlin 2024, the largest travel trade event in the world.
In this year’s edition of the ITB Berlin, Visit Maldives will promote the Maldives tourism brand alongside 214 representatives from 107 industry partners.
The largest tourism fair in the world, kicked off on Tuesday, March 05, 2024 and will last until Thursday, March 07, 2024.
Participation in the ITB fair is also aligned with MMPRC’s tourism and brand marketing efforts in the European market, especially promoting the latest travel and trade updates of Maldivian tourism products to popular tourist markets. The event also offers a platform for Maldivian industry partners to network and expand their portfolio with fresh investments and tapping into emerging markets.
The Visit Maldives brand also aims to solidify Maldives’ position as a top-of-the-mind tourist destination for German and other European markets.
This year, Visit Maldives is promoting the Maldives at a spacious 504-square-meter double-decker stand. The stand features 104 co-exhibitor counters, 60 B2B meeting tables, and LED screens displaying the Maldivian tourism experience.