Maldives Marketing and Public Relations Corporation (MMPRC) has signed an advertising and branded content agreement with CNN International Commercial for a new marketing campaign.
Moreover, the campaign will run from June 2022 until the end of October 2022.
Following two successful global campaigns with CNN, MMPRC is continuing the professional partnership to promote Maldivian tourism through local talents.
The agreement was signed during a special ceremony held at MMPRC headquarters on 25th May 2022 by Chief Executive Officer and Managing Director of the tourism promoter Mr. Thoyyib Mohamed and Mr. Abhijeet Dhar, Director of Sales, South Asia, CNN International Commercial.
“We are thrilled to take our campaign with MMPRC into the 3rd consecutive year for a global cross-platform campaign that brings Maldives’ travel experiences to life – especially when this beautiful country celebrates its 50th year of Tourism,” said Mr. Dhar.
He further added, “Our campaign is a compelling combination of rich storytelling, adept branded content and unparalleled engagement that CNN has with its audience.”
Under the agreement, CNN IC will create and roll out branded content under the concept “Rediscover Paradise”. CNN will approach to promoting the country’s tourism through TV productions, digital videos and articles, social media campaigns, photo galleries, and audio tours.