Maldives Marketing and Public Relations Corporation (MMPRC) initiates a digital marketing campaign with Indonesia’s leading online travel agency, Traveloka.
Kicking off on Thursday, 25th August, the campaign is 3 months long. The joint campaign focuses on maintaining destination momentum, promote Maldives tourism in Southeast Asian market.
Traveloka, Indonesia’s leading online travel agency connects with over 150 airlines. Through the campaign, MMPRC will run digital advertisements on Traveloka’s Facebook and Instagram handles.
MMPRC will also run Google ads, and a digital banner on Traveloka’s in-app homepage feed. Traveloka will also publish digital articles highlighting Maldives as a leading destination.
During the campaign, Traveloka will also create a special landing page on its website showcasing the Maldives.
MMPRC confirms it will market Maldives as one of the safest choices for tourists and highlight the unique geography of the island nation.
So far Maldives welcomed more than 1.02 million arrivals. Out of the total, 22,181 were from the Southeast Asian (SEA) market.