Maldives Marketing and Public Relations Corporation (MMPRC) has announced a joint marketing campaign with TravelBag (DNATA UK), one of the world’s leading air and travel service providers.
This partnership aims to promote the Maldives as the ultimate holiday destination among the target market, while targeting B2C audiences in the United Kingdom.
The campaign which launched in May 2023 will be a year long affair, and will conclude in April 2024. The joint marketing campaign will reportedly leverage online, social media, and print channels to reach over 2.5 million unique impressions.
TravelBag has over 40 years of experience and a reputation for creating tailor-made holidays for every budget range. TravelBag’s retail shops, staffed by dedicated travel specialists with international experience cater to a discerning audience, 95% of whom prefer offline bookings via retail stores and call centers.
In 2022, TravelBag was one of the top sellers for the Maldives.